It was announced on Twitter yesterday that Kanye West will be collaborating with French line A.P.C in a capsule collection of menswear.
This tweet from A.P.C was released, featuring an image of a pair of jeans with the collaborative label:
Kanye was quick to tweet back expressing his gratitude to close friend and founder of A.P.C, Jean Touitou:
News of the collaboration with the established French brand may come as a shock, given Kanye’s previous experiences in Paris. It was reported last month by the Hip-Hop artist that the controversial track ‘I Am God’ from his latest album Yeezus, was created after he was told that he could only attend one fashion show in Paris Fashion Week this year. He told W Magazine, “It’s like, ‘Yo! Nobody can tell me where I can and can’t go. Man, I’m the No. 1 living and breathing rock star. I am Axl Rose; I am Jim Morrison; I am Jimi Hendrix.’
There is also apprehension for the release of the line given the scathing reviews that Kanye’s Paris Fashion Week debut received in 2011. The show was described by The Telegraph as “like being subjected to an hour long MRI scan — but not as much fun.”
In quite the contrast, A.P.C is a world-renowned fashion brand, famous for minimalist, sharp looks, as shown by their current lookbook:
Luckily, Mr West has learnt a thing or two, and thankfully, the new line shows no signs of containing leather skirts, which he was photographed wearing at the Hurricane Sandy Benefit Concert in 2012, and frankly, freaked everyone out. He has since attempted to ban all photographic evidence of said skirt following relentless ridicule. What ever happened to “Now that don’t kill me, can only make me stronger”..? Although you were right when you said you couldn’t “get much wronger”, with that outfit, anyway. Thankfully, times change and Hip-Hop artists learn. With no skirts in sight, the A.P.C collection will feature jeans, t-shirts, and hoodies.
The collection is out on July 14th, and will be available from 10am on the A.P.C website.
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