“In the cut” – a place that is secluded or hard to find. Like today’s shoot location, these cut-out leather Nike Air Force 1s are unlike any sneakers I’ve seen recently. Shot, styled and worn by me.
Did I get it right? Are pastel shades, classic shapes and Jordans going to reign 2016? Let me know in the comments.
Nike have just been named the number two brand favoured by Millenials in 2015, being pipped to the post by tech giant Apple*. It’s clear that Nike are the top dogs in the retail space, but why?